7 powodów porzucania koszyka w e-sklepach – infografika


piątek 21/08/2015
676

Termin „porzucony koszyk” dotyczy sytuacji, gdy klient sklepu internetowego wyraża chęć zakupu jakiegoś produktu poprzez dodanie go do wirtualnego koszyka, ale nie finalizuje tej transakcji tj. zatrzymuje się na jednym z etapów realizacji zamówienia i nie przechodzi do kolejnego.
Do takich sytuacji dochodzi w każdym sklepie internetowym. Przeprowadzone badania wykazały, że średni wskaźnik porzuconych koszyków zakupowych wynosi około 66%. Co to oznacza dla sklepu? Przede wszystkim ogromne, utracone korzyści z zakupów, czyli niższą sprzedaż i mniejsze zyski. Optymalizacja platformy e-commerce, jaką dysponujemy, pozwala na obniżenie tego wskaźnika. Zapraszam do zapoznania się z infografiką, przedstawiającą najczęstsze powody porzucania koszyka zakupowego oraz kilka praktycznych rad, jak można temu zapobiec.
 

Infografika – 7 powodów porzucania koszyka w e-sklepach

Zjawisko porzuconego koszyka stanowi jedno z największych wyzwań stojących przed e-marketerami. Inwestycja w dobry i profesjonalny system e-commerce zwraca się bardzo szybko. Umiejętnie wykonany, zoptymalizowany sklep www, gwarantuje większą ilość transakcji, ale również większy utarg z jednej transakcji. Całość przekłada się na wyższą satysfakcję z dokonywania zakupów przez klientów (user experience), którzy chętniej polecają go innym internautom i wracają do niego.

Po więcej ciekawych tekstów zapraszam do działu >>> ARTYKUŁY


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