POPpolityka Sikorskiego i Biedronia


wtorek 04/12/2018
131

Dzisiejsza polityka ma coraz mniej wspólnego z logicznym myśleniem oraz fundamentem tego, czym powinna być oraz czym powinna się kierować. Ważniejsze od poglądów i prezentowanych pomysłów programowych staje się cała otoczka którą określa się mianem szeroko rozumianego marketingu politycznego lub po prostu PR.

Politycy podobnie jak celebryci zajmują się tworzeniem alternatywnej rzeczywistości. Czyli zamiast rozliczać z postulatów rozliczamy za filmy, książki, a nie codzienną pracę i rozliczanie z obietnic. Coraz częściej słyszmy o książkach napisanych przez polityków, którzy traktują swoje ”dzieła” jako pretekst do tego, aby wejść do gry, przypomnieć o sobie i mieć pretekst do spotkań oraz budowania nowego wizerunku.

W ostatnich tygodniach najgłośniej jest o książce Roberta Biedronia oraz Radosława Sikorskiego. Zarówno jeden jak i drugi marzą o powrocie do wielkiej polityki. Historia obu panów jest różna i każdy z nich reprezentuje zupełnie inny poziom. W tym zestawieniu Sikorski jest wytrawnym graczem o wielkich ambicjach, natomiast Biedroń to polityk  mniejszego formatu, którego czas prawdopodobnie się dopiero zaczyna.

Skoro jesteśmy przy książkach, które w tym wypadku są raczej manifestem niż formą sztuki, to należy wskazać różnice. Książka Radosława Sikorskiego można potraktować jako swego rodzaju poradnik i opis polskiej dyplomacji widzianej oczyma byłego Ministra oraz Marszałka. Natomiast Robert Biedroń opisuje bieżącą politykę i codzienne życie wraz ze swoimi planami oraz tym jak widzi przyszłość Polski w różnych aspektach i na różnych płaszczyznach.

Wspólnym mianownikiem jest promowanie książki i samego siebie. Radosław Sikorski, który jest niemal pewniakiem na ”bydgoskiej jedynce” z list Platformy Obywatelskiej do Parlamentu Europejskiego organizuje liczne spotkania w województwie kujawsko pomorskim promując książkę, ale nie tylko z kolei Robert Biedroń objeżdża cały kraj budując struktury nowej formacji politycznej.

Zobaczymy jaki będzie efekt końcowy – Sikorski na bank wykręci bardzo dobry wynik, tym bardziej, że jest powszechnie znany i ma bardzo dobry PR, natomiast Robert Biedroń jest jednym wielkim znakiem zapytania, choć wedle wstępnych sondaży może namieszać w czasie majowych wyborów do Parlamentu Europejskiego, a następnie w wyborach Parlamentarnych w Polsce.

Jak mawiał klasyk… pożyjemy, zobaczymy! :)

 


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